. >> reporter: the author john steinbach wrote that no other car so satisfied my soul. bank robber clyde barrow had one though it's not known if he actually paid for it. >> there be a brand new thrill on the highway in 1951. >> reporter: its creators wanted the most luxurious ride with the most beautiful styling of anything on four wheels. something that went well with country clubs, fine wines, and beautiful people. >> my name is pucci. this is the pucci edition mark 4, the first pucci fashion with an engine. >> reporter: the lincoln motor company was founded by henry leyland in 1917. named for abraham lincoln, his hero and the man for whom he cast his first vote in 1864. by 1922 leyland had sold lincoln to henry ford who entrusted his son edsel with the task of turning lincoln into something special. it's a story. edsel ford ii knows well. >> i think quite frankly he wanted this so he could make a mark on the industry. his father was still the president of the company and edsel, i believe, was trying to find his way, trying to find something that he could do. i think